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Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis

New Models Harley-Davidson
Powersports Business
Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis

Harley-Davidson is banking on nostalgia by introducing the Deadwood cruiser just in time for the Sturgis rally. The heritage-inspired bike aims to draw riders into dealerships while the riding weather is at its peak.

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